Privacy Policy

Effective date: 07.10.2025

1. Who We Are

This Privacy Policy describes how Land of Lashes Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information.

Company name: Land of Lashes Ltd
Registered address: Unit 4 Leopold Street, Wigan, England, WN5 8EG
Email: info@landoflashesuk.co.uk
Website: https://www.landoflashes.co.uk
Data Controller: Land of Lashes Ltd

2. Scope of This Policy

This policy applies to all personal data we process when you:

• Visit or use our website

• Purchase products from us

• Subscribe to our newsletter

• Contact our customer service team

• Interact with us on social media

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

CategoryExamples

Identity DataName, title

Contact DataEmail address, postal address, phone number

Order & Account DataOrder history, delivery details, account login (if applicable)

Payment DataBilling details (processed securely via Klarna, Apple Pay, PayPal, Stripe, or Clearpay – we do not store full card details)

Technical & Usage DataIP address, browser type, device identifiers, pages visited, time spent on site, referring URLs

Marketing DataNewsletter opt-in status, preferences, engagement with marketing messages

4. How We Collect Your Data

We collect data when you:

• Place an order or create an account on our website

• Subscribe to newsletters or promotional updates

• Contact us for support or queries

• Browse our website (through cookies, analytics, and similar technologies)

• Interact with our social media pages or adverts

5. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders

• Provide customer service and support

• Manage your account

• Process payments securely

• Deliver marketing communications (where you have consented)

• Improve our website, products, and user experience

• Comply with legal or tax obligations

• Detect and prevent fraud

6. Legal Bases for Processing

We rely on the following legal grounds to process your data:

• Contractual necessity: To fulfil your orders and manage your account

• Consent: For email marketing and non-essential cookies

• Legitimate interests: To enhance our website, improve customer experience, and market relevant products

• Legal obligation: To comply with laws, such as tax or accounting requirements

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve performance and personalise your experience.

We use:

• Essential cookies (for site functionality)

• Analytics cookies via Google Analytics

• Advertising cookies via Meta Pixel (Facebook & Instagram)

You can manage or withdraw consent for non-essential cookies at any time through our on-site cookie banner or your browser settings.

For more details, see our Cookie Policy (if published separately).

8. Sharing Your Personal Data

We only share your personal information with trusted third parties necessary to operate our business, including:

• E-commerce platform: Wix

• Payment processors: Klarna, Apple Pay, PayPal, Stripe, Clearpay

• Shipping providers: Royal Mail, Evri

• Marketing & communication services: Wix Email Marketing

• Analytics & advertising providers: Google Analytics, Meta Pixel

All service providers are contractually required to keep your data secure and use it only for the purposes we specify.

We may also share data:

• To comply with legal obligations

• To prevent fraud or security issues

• If required by law enforcement or regulators

9. International Data Transfers

Some of our third-party service providers (e.g. Wix, Meta, Google) may store or process data outside the UK/EEA (e.g. in the US or Israel).
In such cases, we ensure appropriate safeguards are in place — for example, Standard Contractual Clauses (SCCs) or adequacy decisions recognised by UK authorities.

10. Data Retention

We keep your personal data only for as long as necessary for the purposes described above, including:

• Order data: kept for 6 years (to comply with tax and accounting laws)

• Marketing data: retained until you withdraw consent or unsubscribe

• Website analytics data: typically retained for 26 months (Google Analytics default)

After this period, we securely delete or anonymise your information.

11. Your Data Protection Rights

Under the UK GDPR, you have the right to:

• Access a copy of your personal data

• Correct inaccurate or incomplete data

• Request deletion (“right to be forgotten”)

• Object to or restrict processing

• Withdraw consent for marketing at any time

• Request a copy of your data in a portable format

To exercise any of these rights, contact us at [insert your email].
We may need to verify your identity before processing your request.

You also have the right to complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk

12. Security

We use appropriate technical and organisational measures to safeguard your data, including:

• Secure (HTTPS) website connections

• Encryption and tokenisation via payment providers

• Restricted employee access

• Regular system monitoring and updates

While we take strong precautions, no online service is 100% secure.

13. Children’s Privacy

Our website and products are not intended for children under 16.
We do not knowingly collect data from minors. If we learn that we have inadvertently done so, we will delete such information promptly.

14. Updates to This Policy

We may update this Privacy Policy occasionally. Any major changes will be posted on this page and, where appropriate, notified to you via email.
Please check this page regularly for the latest version.

15. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

Land of Lashes Ltd
Unit 4 Leopold Street, Wigan, England, WN5 8EG
Email: info@landoflashesuk.co.uk